Shiller, Inc is a US company founded in 2022 specialising in the development of technology to support live, interactive consumer applications. The company was founded by Sam Jones and Snoop Dogg.

Sam Jones

Sam Jones,

Sam Jones is a technology entrepreneur based in the UAE. He founded Shiller with Snoop Dogg in 2022 with Snoop Dogg.

Sam co-founded, a software company that builds technology to enable live, interactive mobile commerce. The company was founded in 2020.

Prior to starting OOOOO, Sam was a Managing Director at, a leading international e-commerce player.

Prior to Wish, Sam founded a fantasy sport mobile gaming company called Ballr. He also founded Talent Lab, a data visualization software company focused on human capital insight.

Sam worked in the financial markets for 9 years in Asia Pacific as a leading talent spotter in Global Markets, based in Hong Kong and Singapore. He started his career at Accenture as a technology consultant, having studied at Salford University.

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Snoop Dogg, Shiller Co-founder

Snoop Dogg,

Rapper, songwriter, media personality, actor, and entrepreneur. Snoop’s fame dates to 1992 when he featured on Dr. Dre’s debut solo single, “Deep Cover”, and then on Dre’s debut solo album, The Chronic.

Snoop has since sold over 23 million albums in the United States and 35 million albums worldwide.

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Eric Zhang

Eric started his career as a mobile software engineer at Huawei before becoming a founding member of the startup team as an engineering team lead, helping grow from 0 to 10 million daily active users.

Post the acquisition of by Bytedance, Eric was a leader across Douyin and Tiktok research and development teams, to promote user growth in all major markets.

In 2020, Eric co-founded OOOOO with Sam Jones and was responsible for technology strategy and oversight of the China team. Eric is now building the Shiller platform with his team in Shanghai.

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Jesen Chen

Jesen graduated from KU Leuven in 2012 before joining Baidu, Zamplus, and Echo in engineering roles.

Jesen ran large teams at Tencent specialising in video applications and algorithm development projects.

Jesen joined OOOOO in early 2020 as engineering lead, launching the video commerce platform in multiple markets including UK, Brazil, Italy and Middle East. Jesen has been building the Shiller platform since early 2022.

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Kasper Christensen

Kasper Christensen,
Head of

Kasper brings a wealth of experience in senior product management, with a strong focus on UI/UX and comprehensive skills in front-end and back-end development.

He co-founded Spaces, a platform enabling creators to build and monetize their online businesses, which was acquired by Shopify.

Kasper has also been pivotal in launching successful crypto casinos across various blockchains. His entrepreneurial scope includes innovative crypto projects, online gaming, e-commerce, and property rentals, highlighted by ventures like and

Kasper leads

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